Destination Marketing & Outreach Manager

Who We Are

Northeast Tennessee Tourism Association (NETTA) is one of nine regional destination marketing organizations recognized

by the Tennessee Department of Tourist Development and the Tennessee Hospitality & Tourism Association. NETTA was

named the 2019 and 2023 Tennessee Destination Marketing Organization of the Year. We represent the eight counties of

the Northeast Tennessee area including Johnson, Sullivan, Washington, Carter, Unicoi, Greene, Hawkins, and Hancock.

NETTA includes two full-time staff with plans for growth, and a 20-person board of trustees.

What We Do

It is our mission to serve as a catalyst to enhance regional economic and community growth through promotion and

development of tourism. We are a membership based nonprofit organization, serving as a resource for small and large

businesses, cities and counties devoted to generating revenue and impact through tourism. NETTA also serves as a

legislative liaison for the area hospitality and tourism industry.

Do you crave adventure? Are you passionate about promoting hidden gems, established destinations, and igniting

tourism growth? Do you thrive in a fast-paced environment where sales, strategy, and relationship building

collide? Looking for a career that's anything but routine? If so, we want you on our team!

We are seeking a dynamic, creative, and analytical professional to serve as our Destination Marketing and Outreach

Manager. This role is central to elevating our brand awareness, driving visitor retention, and attracting new audiences to

Northeast Tennessee. You will champion a dual approach, leading both compelling digital marketing strategies and

building strong community relationships.

You will be a master storyteller, weaving narratives that showcase our destination's unique allure across all channels. You

will also be a data whiz, wielding analytics to measure success and guide future campaigns. This role requires a blend of

digital marketing expertise, strategic communications, community engagement, grant management, and a passion for the

region's culture and tourism industry.

Key Responsibilities

1. Marketing Strategy & Content Creation

• Develop and implement a comprehensive social media and content strategy to engage target audiences across

various platforms.

• Create compelling, high-quality content (written, visual, and video) that resonates with our target audience and

captures the essence of Northeast Tennessee and our partners.

• Manage and curate engaging content across social media channels, fostering community interaction and brand

loyalty.• Assist with content creation for the website and other marketing materials.

• Conduct market research and competitor analysis to identify trends and opportunities.

• Collaborate with internal and external partners to create and distribute targeted marketing campaigns.

2. Analytics & Reporting

• Leverage data analytics tools to track and measure the effectiveness of social media campaigns and other

marketing efforts.

• Use data insights to inform content creation, optimize performance, and guide future marketing efforts.

• Create monthly reports on campaign and account performance.

3. Grant Management & Event Coordination

• Research and identify potential grant opportunities. Write persuasive grant proposals, manage the application

process, and ensure compliance with all grant requirements and reporting deadlines.

• Plan, organize, and execute special events, workshops, and promotional tours. Coordinate with partners,

vendors, and volunteers, manage event budgets, and report on the success of these initiatives.

Qualifications

• Education & Experience: Bachelor's degree or certification in Marketing, Communications, Tourism, or a related

field (preferred). A minimum of two years of experience in destination marketing, tourism development,

communications, or a relevant field.

• Skills:

o Proven success in developing and implementing marketing campaigns.

o Strong track record of success in grant writing and public relations.

o Must be a creative storyteller with excellent written, verbal, and presentation skills.

o Proficiency in social media platforms and data analytics tools is required.

• Attributes:

o An outgoing and social personality that thrives in networking opportunities.

o Ability to work independently and as part of a team.

o Must possess a deep understanding of Northeast Tennessee's culture, tourism industry, and current

travel trends, along with a passion for the destination.

Requirements:

• Bachelor's degree or certification in Tourism, Hospitality Management, Marketing, or a related field (preferred).

• Minimum two years of experience in tourism destination development or a relevant field.

• Proven track record of success in grant writing, communications and public relations.

• Strong understanding of the Northeast Tennessee culture, tourism industry, and current travel trends.

• Excellent communication, presentation, and negotiation skills.

• Ability to build strong relationships and rapport with diverse stakeholders.

• Ability to work independently and as part of a team.

• A passion for Northeast Tennessee and destination development.

• Outgoing and social personality that thrives in networking opportunities.

Benefits:

• Salary expectations: $47,000 - $55,000 based on experience.

• Travel expectations: 10%• Full health insurance stipend package.

• Employer sponsored life insurance policy.

• Employer matched Simple IRA.

• Employer provided cell phone.

• Employer sponsored career certification opportunities.

• Flexible work schedule (remote work not offered)

• Opportunity to work in a dynamic and creative environment.

• Be part of a team that is passionate about promoting our destination.

• Make a real difference in the success of our local tourism industry.

To Apply:

Applications will only be accepted via Personality Pool Platform. Application acceptance period will remain open until the

position is filled.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race,

religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.